Concepts et pratiques modernes du marketing
Course Objectives
A l’issue de ce cours, les participant-e-s connaîtront les concepts et outils modernes du marketing et seront à même de les mettre en pratique dans leur contexte professionnel : start up, B2B, B2C, services.
Target group
- Dirigeant-e d'une PME
- Cadre commercial d'une plus grande entreprise
- Jeune entrepreneur-e (start upper)
Content
- La veille stratégique
- Les études de marché
- Le plan de marketing
- Le marketing relationel
- Le marketing expérientiel
Information and registration
This course is currently not scheduled. Please contact us in case of interest..
From five people, we will reach out to find a date that is convenient for you
Duration
1 jour
Course Language
French
Enseignant(s)
Information and registration
This course is currently not scheduled. Please contact us in case of interest..
From five people, we will reach out to find a date that is convenient for you
Duration
1 jour
Course Language
French
Instructor(s)
