Concepts et pratiques modernes du marketing

Course Objectives

A l’issue de ce cours, les participant-e-s connaîtront les concepts et outils modernes du marketing et seront à même de les mettre en pratique dans leur contexte professionnel : start up, B2B, B2C, services.

Target group

  • Dirigeant-e d'une PME
  • Cadre commercial d'une plus grande entreprise
  • Jeune entrepreneur-e (start upper)

Content

  • La veille stratégique
  • Les études de marché
  • Le plan de marketing
  • Le marketing relationel
  • Le marketing expérientiel

Information and registration

This course is currently not scheduled. Please contact us in case of interest..
From five people, we will reach out to find a date that is convenient for you

Duration

1 jour

Fees

690.00

Course Language

French

Instructor(s)

Information and registration

This course is currently not scheduled. Please contact us in case of interest..
From five people, we will reach out to find a date that is convenient for you

Course Language

French

Instructor(s)