François Courvoisier 
Concepts et pratiques modernes du marketing
Course Objectives
A l’issue de ce cours, les participant-e-s connaîtront les concepts et outils modernes du marketing et seront à même de les mettre en pratique dans leur contexte professionnel : start up, B2B, B2C, services.
Target group
- Dirigeant-e d'une PME
- Cadre commercial d'une plus grande entreprise
- Jeune entrepreneur-e (start upper)
Content
- La veille stratégique
- Les études de marché
- Le plan de marketing
- Le marketing relationel
- Le marketing expérientiel
Information and registration
This course is currently not scheduled. Please contact us in case of interest..
From five people, we will reach out to find a date that is convenient for you
Duration
1 jour
Fees
690.00
Course Language
French
Instructor(s)
Information and registration
This course is currently not scheduled. Please contact us in case of interest..
From five people, we will reach out to find a date that is convenient for you
Course Language
French
Instructor(s)
